Buy your train tickets at the Union Ticket Office, 1861
Today as a graphic designer, I have various different methods for catching your attention in an advertisement. Attractive imagery, and most importantly, color, are major ways a designer can catch your eye. But what if we’re talking about design well over a hundred years ago, when color printing and photography wasn’t around? Although using various typefaces is certainly an option, my personal favorite tactic of yesteryear is the pointing finger. You know things are serious when that finger comes out! The Hudson River Railroad schedule above, printed in 1852, makes use of the pointer finger in a very small way...