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Archive for the ‘Advertisements’ Category

The rat that ate my timetable… Advertisements History

Thursday, January 19th, 2012

Kids that ride the subway to school, take notice: I have a new excuse for you. Forget the dogs, say the rats ate your homework! These loathed (and sometimes giant!) rodents can be found all around the subways (and you can rate them, too!). Most people want them out of sight, but me, I’m looking for a specific rat. He’s probably long dead, but in his stomach you will find a little bit of history – namely portions of one of my most recent acquisitions. Despite it being munched on, I could not resist the purchase of an 1884 Harlem Division timetable. In all honesty, I have no idea if the damage done was actually caused by a rat. But it does make a nice story!

Even if the whole thing isn’t there – some train times are missing, and part of the fare list has been eaten away – I still love this timetable. It does list several old stations that no longer exist, like 86th Street (which is now an emergency exit in the Park Avenue Tunnel), Morrisania, and Kensico. What is left of the fare list is interesting, especially to see the prices and the types of tickets offered. In addition to single rides and round trips (good for 3 days), there were quarterly tickets (good for 3 months), and ticket books for the whole year. A one-way from Katonah cost $1.00, a round-trip $1.75, and a yearly ticket cost $100 – a savings of $7 from the quarterly tickets (quarterly tickets were cheaper at the end of the year, and most expensive at the beginning).

Because I love this timetable so much, I wanted to share it with you all. I scanned the entire thing, though some of the portions are truncated as to not show where the tears were. The timetable portions have been left as-is, without hiding any of the missing pieces, as I felt the information was too valuable, even if you can’t see everything.

 
   
  
   
  
 
 


1884 timetable side by side with current local timetables. They are very similar in size.

Part of the reason I find this timetable so interesting is because of the old ads found within. I always wonder if any of the establishments still exist, or what happened to them. Drake’s Travellers’ Magazine, which is advertised on the front of the timetable was a monthly 40-page magazine established in 1882 by John Drake. It contained information of the timings of various trains in the northeast, as well as some humor pieces.

There were several ads for baths in the timetable, though none of them seem to be in existence today. There are still Turkish and Russian baths in the city today, one of which was founded in 1892 – several years after the publication of this timetable.

It seems that the Barnums, owners of a large clothing store in Chatham Square advertised in the timetable had a personal interest in the Harlem Division. Both Stephen and Joshua Barnum were born in Brewster (or as it was referred to at that time, Brewster’s) and were certainly riders of the Harlem.

Otto Maurer, whose ad here is probably my favorite, started up his business in 1872 in the basement of a five-story tenement building. Not only did he sell magical equipment, he also repaired broken equipment, and taught magic lessons (in four languages!). Maurer died in 1900 (his obituary in the NY Times called him the “King of Magic”), and the shop was finally closed in 1903.

The Union White Lead Manufacturing Company, which also advertised here (though it does seem like a strange thing to advertise in a timetable), was organized in 1828. Their complex in Brooklyn covered over twenty-three city lots, and could produce around 3,000 tons of lead per year. Although the lead smelting operation there ceased in 1904 (and the buildings demolished), the surrounding soil is contaminated with lead even today.


Examples of other local timetables with advertisements, dated 1949, 1961, and 1965. City attractions and shows, as well as local taxi services seem to be the norm in later timetable advertising.


Some advertisements currently on Harlem Line timetables

You may fly someday… a 1902 ad for the 20th Century Limited Train Advertisements History

Thursday, November 3rd, 2011

Stop me if you’ve heard me say this before… I found a really cool railroad ad that I absolutely love. Okay, okay, I’ve said that far too many times. One of my most recent acquisitions is this 1902 advertisement for the famous 20th Century Limited. This famous train has little to do with the Harlem Line – it ran along the New York Central’s “Water Level Route” – part of which is today’s Hudson Line. But on the rare occasion where there was a problem on the tracks, the train could be diverted to Chatham and instead run down the Harlem Division, into Grand Central.

Part of the reason why I love this ad is the history behind it. The advertisement was printed in the inaugural year of the 20th Century Limited. In 1902, trains really were the best way of transportation in the United States. Although cars did exist, they didn’t really become available to the masses until 1908. At the time the ad was printed, the Wright Brothers had not yet made their historic flight. The world did not see its first passenger “airline” running scheduled flights until 1919. And the first automobile road across the United States, the Lincoln Highway, was not completed until 1913 – though much of it was unpaved and of poor quality. The true modernization of our intercity roads did not come until 1956 with the Interstate Highway System, truly sparking America’s love affair with the car. The glamor of rail travel began to fade, and the automobile replaced the train as the preferred method of transportation in this country. But in this ad the train was still king – and the 20th Century Limited was the most grand of all.


Obviously the pricetag of an early car was nothing for the Vanderbilts’ fortune. William Kissam Vanderbilt can be seen here in his racing car in 1904. [image credit]

The one thing I do find slightly amusing about this ad (I always find something slightly amusing – I’m easily amused) is how it somewhat shows the stagnation of our train technology. While other countries developed effective high speed rail systems, we’ve barely scratched the surface in terms of fast trains. As visible in the ad, the original travel time for the 20th Century Limited was 20 hours. Over the years that time was whittled down to fifteen and a half hours. Today, Amtrak’s Lake Shore Limited follows a very similar route to the 20th Century Limited, and makes the journey in 19 hours. Although the Lake Shore Limited makes more stops than the 20th Century, one would think that in over a hundred years we’d be running a whole lot faster than that.

The United States has had many “firsts” in railroad history – like the first four-track railroad in the world – but other countries have far surpassed us in railroad technology and innovation. The highest speed record for a train is 361 mph (a test train, the record for an actual passenger train is around 245 mph), but unless we build dedicated rail lines for faster trains, we’ll never see an American train going more than 150mph. Perhaps we may fly someday – on a fast train speeding across rails of glinting steel.

An interesting Harlem Division promotion… Train Advertisements History

Friday, October 21st, 2011

Over the many years the New York Central was in existence they published countless advertisements and promotions to attract business and passengers. Some of them were fairly interesting – like the private
women’s room in Grand Central, which catered to the high-end ladies of the day. After all, you wouldn’t want your dress to get dirty on a long steam train journey, would you?

The New York Central even promoted venues that weren’t at all possible to visit by train – like China! A 1904 advertisement suggested all Americans should become familiar with the Chinese Empire:

Comparatively few people are familiar with the Chinese Empire as it exists to-day. In view of the constantly growing Oriental commerce of the United States, every one should become familiar with the Chinese Empire. The New York Central’s “Four-Track Series” No. 28 gives valuable statistics and information regarding the Flowery Kingdom…

Another advertisement that I recently acquired is a little bit closer to home. Published in 1937, this New York Central ad offered discounted tickets from New York to Wingdale or Wassaic. Now think about this for a second, if you are familiar with the area, what was particularly noteworthy about those two towns in that era? If you said that they both had facilities for the insane and mentally handicapped, you win a prize. The Harlem Valley State Hospital is obvious to anyone who has taken the Harlem Line up to Wingdale. Several of the State Hospital’s buildings loom over the current train platform. The location of today’s train station is not the same as it was in 1937 – it was further south and actually called “State Hospital.” Wassaic’s facility was called the Wassaic State Hospital, and it was located closer to today’s Tenmile River station.


The original State Hospital station, before this station and Wingdale were converted into today’s Harlem Valley-Wingdale.

The New York Central is remembered for things more noteworthy, like the “Water Level Route” – the first four-tracked route in the world, and the train that rolled out the red carpet for you – the 20th Century Limited. But in addition to doing those things, you could also take the New York Central to visit your institutionalized relatives… and for the low price of two dollars a round trip.

Friday Grab-bag of silly train things. Encounters / Observations Humor Advertisements

Friday, March 25th, 2011

When you carry thousands of people together in a tin can, you are inevitably going to have some that don’t exactly know what to do with themselves. Some people read, some people mess around on their iPads, or even listen to music. But then there are also some idiots that can’t help writing things on the advertisements. Metro-North is usually really good about defaced advertisements, somebody usually takes them down after a short time. But every time I see one, I usually snap a photo. Here is a little collection of randomness, of stupid things people have done to posters on the train, and other stuff. I do claim responsibility for the dog in the Conductor’s cab, but all the rest are things I just happened to see while riding the train…


Bob the builder needs a beer after riding all day on the crazy train.


This dog was found hiding inside a conductor’s cab


This reporter says, “I like turtles.”


Maurice Adolf DuBois


Dont trip over skulls, fall in the gap.


This train is the Tinkerbell Express, making stops in Never Never Land.


You should always trust Emily.


I love Emergency Parking Brake Release


Mike is quite the enterprising fellow. Free massages for all the ladies!


Dog on the side of a newspaper stand


When people ask me to donate a dollar, I write the site on there instead of my name.


Where oh where is my Kyle?


Brooke Burke, before makeup

Tuesday Tour of the Harlem Line: Crestwood Train Advertisements Photos

Tuesday, December 28th, 2010


Norman Rockwell’s version of Crestwood

Not many train stations can claim the honor of having been featured on the front of the Saturday Evening Post… or for that matter, having been painted by iconic American painter Norman Rockwell (Rockwell had a long association with doing covers for the Post, stretching from the 1920′s to 1970. He also lived in the area for a time). One such station that can claim that, however, is Crestwood. Crestwood can also claim that it has been featured in video, from television commercials (Tuscan milk, Optimum Online), and even a movie or two (Remember Me, 13). Yes, Twilight lovers, that means that even Robert Pattinson has been to Crestwood.


Optimum commercial filmed at Crestwood

The train station we know now as Crestwood started out under the name of Yonkers Park in the mid 1800′s. Unlike many of the other areas along the Harlem Line, the area surrounding Crestwood was not immediately built as residential. Although the Tuckahoe area, and the discovery of Tuckahoe marble, led the community to grow rapidly, the area around Crestwood was mostly occupied by quarries. It did not develop into a residential area for commuters until the first half of the 1900′s. The growth in population did get the railroad to make Crestwood a regular stop on the Harlem, and an updated station built.

The current station at Crestwood was built at some point between 1901 and 1911, the actual date unknown, as the original plans have been lost. There are, however, records of changes made to the station later on, like when the tunnels under the tracks were built in 1911. In 1928 more significant changes were made, resurfacing the outside, removing the original chimney and installing a new one, and replacing the slate roof with shingles. The original baggage room was also removed in order to enlarge the ticket office.

Crestwood is the last station that I will feature that was part of the Mid-Harlem Station Improvement project. The project consisted of updating eight train stations on the Harlem Line in the late 1980′s. Before the changes were made, each station was documented with a history and photographs, all of which are available online thanks to the Library of Congress. One of the major changes that occurred at Crestwood was the creation of a ticket window above the tracks, and the phasing out of the original station building as a ticket office. As of 1993, nothing had been done with the station, and upon my visit the station building still looked pretty dead. The newer ticket window was also quiet – it was permanently shuttered last year.

 
  
  
 
  
  
 
  
 
 

Here are a few of the historical shots of Crestwood, taken in 1988, which include a view of the inside of the old station building. All of these are from the Mid-Harlem Station Improvement project page at the Library of Congress.

   
  
   
  

Vintage Holiday & Winter New York Central Ads Train Advertisements

Friday, December 24th, 2010

Hopefully all of my readers that celebrate Christmas are enjoying your Christmas Eve… Did I ever mention that I love looking at vintage ads?`Even better are vintage railroad ads. Here is a little collection of holiday and winter ads from the New York Central. Have a great holiday, everybody!

 
  
 

If you liked these ads, check out another set of New York Central vintage ads from World War II that I posted back in June.

A trip to the city to promote Winnebago Man Advertisements Photos

Thursday, July 8th, 2010

I effing love the Winnebago Man. I have loved that video on YouTube forever. And I clearly remember laughing so hard I had tears in my eyes. At my work we happen to get a lot of freelancers coming in and out, and we have a bonding ritual here in our little studio (nicknamed “The Cave”), out of view of the other suit-and-tie employees… we must watch Winnebago Man (and the Alabama Leprechaun video). The origins of the video clip are a little bit interesting for a web-designer working for a marketing team. Viral videos, and viral marketing, more specifically, are the buzzwords of the day. But it is certainly not a term I’ve heard used before the internet was widespread. But yet, Winnebago Man’s origins are from the days of VHS tape (originally filmed in 1988), passed around amongst friends, and beyond, which could arguably classify it as a pre-YouTube viral video.

So when I heard that there would be a documentary based on the Winnebago Man, I was ecstatic. I followed the updates on Twitter… and when I heard they were looking for people to help promote on the street team, I signed up along with my friend. Last night we took the train to the city after passing out some cards in the White Plains area to promote the film. Although we were focused on leaving them at restaurants and the like, people seemed to be really curious what we were doing. Which is totally opposite to what I would have imagined. Those people standing on the street corners attempting to hand you papers, they are damn obnoxious. And most people won’t take them… the ones that do often throw them away not far down the street. So when people off the street walk up to you and want to see what you’ve got, that surprised me. Any extra flyers we had were posted on poles or other places around for people to see.

And best of all, we met some interesting people on this little adventure. A restaurant host that wanted extra flyers to hand out to friends. Some great artists in the Union Square area (whom I gave my little IRideTheHarlemLine card, I hope they email me, I’d love to post some of their subway related art/photography on here). And even people that saw the flyer and recognized Jack Rebney, having seen the video.

It was a great little adventure last night… except for the nasty lady who took off her shoes and socks on the train, but I’m trying to forget that part. If you happen to be in the city though, you should definitely check out Winnebago Man. It comes out tomorrow.

Friday’s From the Historical Archive: Wartime Magazine Advertisements Train Advertisements History

Friday, June 4th, 2010

I don’t want to be an ass in saying this comment, but really, I wonder how trains function in the United States. Commuter trains and subways, like the ones in New York, New Jersey, Pennsylvania, Chicago, and other places across the country make sense to me. They are practical, and they don’t take too long. By the time I was twenty, I had been to the city a million times, all by train. We never drove. Driving took probably around the same time as the train, and you didn’t have to worry about parking, and tolls, and traffic. Taking the train is not too expensive, as well. It just makes sense. I can count the number of times I have gone to the city by car on one hand. And the first time was when I was twenty.

But how does Amtrak work? I’ve only been on Amtrak twice, going to Florida and back with my grandmother that has a minor phobia of planes. I’ve thought of taking the Lake Shore Limited to Chicago, but that is only because I like trains, and I think it would be cool to ride what was once known as “The Water Level Route.” But other than having a phobia of planes, and being a railfan, why would I want to take Amtrak? Searching up prices, I can get a round trip flight to Orlando for July 4th for $193. That ride takes two and a half hours. Or, with Amtrak, I could ride for twenty-two hours, and pay a whopping $423. Why would anyone want to pay more than double for a trip that takes more than seven times as long? In Japan I took the bullet train to Kyoto, which in terms of time and price is very close to flying. Close enough to compete, anyways. But then that just goes back to the usual argument that the US wanted their Interstate System, while other countries, especially Japan, concentrated on rail.

That sort of demonstrates my mind-set when I think about trains. There are some times when I read about their history, that I am completely and utterly baffled by how important they once were. Rail was the way that products and people were transported. And during World War II, trains were an integral part of the war effort. The New York Central operated personnel trains, mail trains, equipment freight, and even hospital trains. An average of two million troops per month were transported over the NY Central system during WW2. I always love looking at old advertisements, so today I have a collection of old New York Central magazine advertisements from the war years. Each advertisement depicts a different scene or use for the wartime trains: from riding the 20th Century Limited, to troop trains, to the fully equipped surgery suite on an army hospital train.



It is interesting to note that part of the reason why we have the Interstate System today can be attributed to the war. President Eisenhower pushed for the Interstate System, especially after experiencing the German autobahn while he served in World War II. He had also been associated with the Transcontinental Motor Convoy which drove from Washington DC to San Francisco, and took sixty-two days. That sort of puts it in perspective, how roads in between cities were back then. Today if you drove non-stop and managed to avoid traffic, you could drive that in two days. Sixty-two days, no wonder why people took the train!

Friday’s From the Historical Archive: Leslie Ragan, Artist of the New York Central Train Advertisements History Photos

Friday, April 30th, 2010

Back in February I spent a good majority of a Saturday hanging out at the Research Library at the Danbury Railway Museum. I was interested in seeing what they had in their collection regarding the Harlem Line, especially timetables. I wasn’t intentionally looking for the entire system-wide timetables published by the New York Central, but when I saw them, I really fell in love. These system timetables were really where Central showed off, with some really gorgeous art. It wasn’t later on after researching that I found out that many of these timetables were based off of art previously commissioned for a poster marketing campaign.

New York Central’s poster campaign began in 1925, after experimenting first with calendars. The marketing campaign was planned along with Central’s centennial celebration. The general theme of the campaign was to display the routes of the rail line: the natural landscapes, as well as the cities. A range of commercial artists were commissioned to design posters, one of which was Leslie Ragan. Ragan’s first New York Central poster, a Chicago cityscape, was published in 1930.

Ragan was born in 1897 and grew up in Iowa. From an early age he knew he wanted to be an artist, and often made drawings of buildings and bridges. Ragan was mostly self-taught, although he did attend the Cumming School of Art in Des Moines. He served in the Air Force in World War One, and upon returning studied for a single semester at the Art Institute of Chicago. In the early 1920′s, he went on to teach at the Academy of Fine Arts, also in Chicago. By 1930 he had relocated to New York and had begun painting for the New York Central.

I’ve gathered quite a collection of examples of Ragan’s art for the New York Central. I must admit that I love the way he painted clouds – whether they were clouds in the sky, or steam from a locomotive. His depictions of trains were very streamlined and smooth, accentuating the shape of the upper portion in which a person rides, and hiding the moving parts below. His art certainly has influenced some people today… if you’ve seen the movie poster for The Polar Express, you will note it bears quite a resemblance to the winter poster at the very bottom.


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Friday’s From the Historical Archive: Advertisements for the New Grand Central Train Advertisements History

Friday, March 19th, 2010

Two weeks ago I mentioned the wreck in the Park Avenue Tunnel in 1902, and how it led to electric service on the rails. Another thing the accident achieved was the replacement of the old Grand Central Depot. The old Depot at the time was serving a lot more trains than it could really handle. Trains often had to wait in order to enter the train shed. The one train involved in the wreck was waiting in the tunnel, when the train behind missed several signals and ended up crashing into it. The new Grand Central Terminal, with its two levels, was able to accommodate a lot more trains than its predecessor.

Construction on the Terminal was finished in 1913. And what does one want to do after spending $180,000,000 on a gorgeous new train station? Show it off to the world, of course! Recently I’ve had a lot of enjoyment looking at old newspapers. Although photography existed at the time, many newspapers still used engraved illustrations. And I really do love looking at these old illustrations of Grand Central.

All of those come from full advertisements shown in newspapers, like the one below:

One thing I thought amusing about the new Grand Central, was that when it opened, it had a private “Women’s Room.” And I don’t mean a bathroom. For twenty-five cents a woman could use a private dressing room, staffed by maids, to change her “costume” for a “social function.” They would even deliver her trunk straight to the dressing room! How grand! And let’s not forget that there were also hair and manicuring parlors, as well as a shoe polishing room. You know what I wonder though, was the line for that “Women’s room” out the door and around the corner like the lines today? Sometimes they really make you want to shoot yourself…

If you’re interested in seeing more old drawings and advertisements of Grand Central’s opening, click here to take a look through the Historical Archives.