Our previous post featured some of the menus from the New York Central’s most famous train, the 20th Century Limited… but I left one out, as I felt it was appropriate for today. Printed in 1943, World War Two raged on, and much of the country’s resources were devoted to the war effort. Not only did the railroads move troops and materiel, they heavily advertised war bonds on timetables, menus, and even on a giant “billboard” in Grand Central. This particular 20th Century Limited menu featured a large American flag (the 48 star variety, of course) on the back with a little story about what our flag represents. It felt perfect for today! Happy Independence Day from I Ride The Harlem Line!
Archive for the ‘Advertisements’ Category
A few weeks ago, I posted about local timetables on the Harlem Line, and focused on some of the “unofficial” timetables that were also printed by neighborhood businesses. Today I’m posting a short addendum to that, as I’ve recently acquired another little timecard. Printed by the Mount Vernon Trust Company, the timecard features fire alarm signals for the city on the front and back, and train schedules on the inside. Schedules for the New York, New Haven, and Hartford station (today’s Mount Vernon East) are on the left side, and the Harlem Railroad’s station (today’s Mount Vernon West) on the right.
Similar to many companies featured on local timetables, the Mount Vernon Trust Company no longer exists today, at least in name. Arguably, one could say that it does still exist today, after a long string of mergers over the years. In 1952 the Mount Vernon Trust Company was merged into the County Trust Company, which itself was later merged with into the State Bank of New York. That entity was merged into the Irving Trust Company, which then became the Bank of New York in 1989. In 2007 that bank merged with the Mellon Financial Corporation, becoming BNY Mellon. Don’t you just love banks?
I still think that these little timecards were really an ingenious idea for businesses back in the day, and this one really exemplifies the concept. The previously posted Pawling timecard featured so many ads that it was almost unwieldy. But this card, just a few inches long, was perfect to always carry around. Not only did you have easy access to the train times for both railroads running through town, you certainly wouldn’t forget that the bank was open from 8 AM to 4 PM.
Every time I go to grab a snack at home, I find myself staring at an advertisement. And I’m not talking about the packaging of the food itself – my roommate has hung a calendar from our local pharmacy on the inside of the cabinet. You probably have one of these somewhere in your home – whether it be from the local Chinese restaurant, hardware store, bank, or doctor’s office. Businesses ingratiating themselves among their customers by providing them with a useful item (with a little advertisement for themselves, of course) is hardly a new concept – in fact it has been in practice for well over a hundred years. While today fridge magnets and calendars are commonplace, historically it wasn’t unheard of for a business to print useful cards with train schedules. What better way to remain at the forefront of your customers’ mind than to have your ad on a card they carry around everywhere?
Unofficial timecards are fairly easy to pick out – they bear no official railroad logo or marking – and generally have a whole lot of ads. They also use the railroad’s original name – the New York and Harlem – which was a name everybody knew, as opposed to calling it the Harlem Division, as the railroad did by this time.
Train timecard from Pawling, 1892. A bifold card, the outside features advertisements for numerous businesses. In featuring only weekday trains, the card is tailored to the businessman that would likely patronize the featured establishments. For those looking for Sunday trains, the card advises to consult an official timetable “of the road.”
Timecard from 1890, featuring selected stops along the Harlem, all the way up to Chatham. Also a bifold, this card is likely more successful than the unwieldy one above, as it would easily fit into your pocket.
Although I wouldn’t classify it as an advertisement like above, the Woodlawn Cemetery also printed their own small time cards. You’ll note a great comparison below – an official railroad-printed Woodlawn time card, along with one printed by the cemetery itself. Besides the address and phone numbers of the cemetery, the card also contains an edited list of train times – corresponding with the cemetery’s hours – of course!
Eventually, local timetables did become standardized – printed by the railroad, but still containing advertisements. Below is a nice collection of some local timetables throughout the years. Make sure you note an important portion of the design – the top of every New York Central local timetable is labeled as “official.” By the time the Penn Central came into being, this disclaimer was dropped. Also in the mix is a more current version of Metro-North’s local timetable. The new design still contains advertisements, but they’ve been relegated to the inside.
Last week I shared with you a collection of advertisements for the Budd Company, all featuring paintings by artist Leslie Ragan. When I said he created a significant number of paintings for the ads, I wasn’t kidding. In fact there are so many different ads featuring lovely paintings, I think I’ll have to split this into yet another post! Enjoy another round of lovely art!
Well it might not be very Spring-like outside right now, but at least this week we did have a few days with some enjoyable temperatures. I’m not sure about all of you, but I’m certainly ready for the cold weather to be done. I always joke that my camera hibernates for the winter, which isn’t quite true, but I would much rather be taking photos of trains in some nicer weather (And yes, I suppose it is somewhat ironic that despite all that I took my recent vacation to Alaska). The good thing is that hunting for railroad ephemera is a hobby that doesn’t really require nice weather. While wandering around I happened to come across a cache of lovely artwork by famed railroad artist Leslie Ragan.
Now if you’re familiar with the blog, you may remember that I’ve already profiled Ragan, and have already gone on record with how much I love his paintings. Ragan did quite a bit of work for the New York Central, and some of it was featured on system timetables during World War II and the ensuing years. Of course Ragan didn’t work solely for the Central – he created works for a wide variety of companies and organizations – including the Seaboard Railway, the United Nations, and even the Woman’s Home Companion. But perhaps Ragan’s largest body of work were the paintings he did for the Budd Company, and used for many of their ads in the 1950′s. And it was one of those ads that seemed decidedly Spring-like, and inspired this post.
If you enjoy Ragan’s artwork as much as I do, this post will be a real treat, as we have quite a collection of Budd ads. So many that there will have to be a part 2 at some point in the future!