TrainsHistoryObservationsHumorAdvertisementsEventsMuseumsPhotosVideosTuesday ToursPost ArchivesHistorical ArtifactsPanorama ProjectRSS FeedFollow us on twitterSubscribe by emailHome

Archive for the ‘Advertisements’ Category

Around the Country in Railroad Art Advertisements History

Friday, March 21st, 2014

As the weather starts to warm up, perhaps you’ve been thinking about vacation. There are plenty of cool spots that one can visit, all by train. As we’ve certainly covered on the blog before, America’s railroads had in their employ both painters and illustrators to create works to entice travelers. Leslie Ragan is certainly one of my favorites – he worked for the New York Central as well as the Budd Company – and about this time last year we were posting some of his spring-like imagery.

This time I thought it would be fun to take a tour of the country through railroad art. There are countless examples of awesome posters and ads, but these are some of my favorites. Perhaps it will even give you some ideas on places to travel this year.

Maybe a nice shorter trip will be in order? Cape Cod, New England, Atlantic City and even Washington DC are all possibilities. Artist Sascha Maurer designed for both the New Haven and the Pennsylvania Railroads. The New England and the Atlantic City art below was designed by Maurer. Ben Nason also designed an array of posters for the New Haven Railroad, including the Cape Cod poster below.

  
  

Maybe you’d like to travel to a different city, a litter further away? Maybe you should visit Cincinnati!

Despite the fact that I’m not a big fan of the Pennsy, you it is impossible to not love this poster by Mitchell Markovitz.

Chicago is always a lovely place to visit!
  

Did I say tour the country? I lied. Maybe a visit to Canada is in order?
 

Now who doesn’t love a nice trip to America’s National Parks, the Pacific Northwest, or even California? Maurice Logan, William and Kenneth Willmarth designed some of these lovely views of the western United States.
   
  
  

Maybe a nice jaunt to the southwest? Artists Don Perceval and Oscar Bryn created these lovely posters for the Santa Fe.
   

Are mountains more your thing? Austrian artist Gustav Krollmann worked on these lovely designs…
 

Oh forget it, let’s just go everywhere! The awesome Amtrak posters designed by illustrator David Klein in 1973 make me want to see the entire country. Klein has a large body of work that is travel-themed, stretched over his entire career. His most known works were for Trans World Airlines, but he also produced work for Holland America Cruises and travel website Orbitz. Klein’s undeniably gorgeous work made railroads once again appear glamorous, just as they were in yesteryear.

 
  

Now that we’ve traveled around the country through railroad art, are you planning to take a vacation to some interesting locale? Are you going to go by train? Let us know in the comments!

Happy Independence Day from I Ride the Harlem Line! Train Advertisements History

Thursday, July 4th, 2013

Our previous post featured some of the menus from the New York Central’s most famous train, the 20th Century Limited… but I left one out, as I felt it was appropriate for today. Printed in 1943, World War Two raged on, and much of the country’s resources were devoted to the war effort. Not only did the railroads move troops and materiel, they heavily advertised war bonds on timetables, menus, and even on a giant “billboard” in Grand Central. This particular 20th Century Limited menu featured a large American flag (the 48 star variety, of course) on the back with a little story about what our flag represents. It felt perfect for today! Happy Independence Day from I Ride The Harlem Line!

Wartime Menu

Wartime Menu

Wartime Menu

A new local timetable – Mount Vernon, 1906 Advertisements History

Friday, May 24th, 2013

A few weeks ago, I posted about local timetables on the Harlem Line, and focused on some of the “unofficial” timetables that were also printed by neighborhood businesses. Today I’m posting a short addendum to that, as I’ve recently acquired another little timecard. Printed by the Mount Vernon Trust Company, the timecard features fire alarm signals for the city on the front and back, and train schedules on the inside. Schedules for the New York, New Haven, and Hartford station (today’s Mount Vernon East) are on the left side, and the Harlem Railroad’s station (today’s Mount Vernon West) on the right.

Local Timetable

Similar to many companies featured on local timetables, the Mount Vernon Trust Company no longer exists today, at least in name. Arguably, one could say that it does still exist today, after a long string of mergers over the years. In 1952 the Mount Vernon Trust Company was merged into the County Trust Company, which itself was later merged with into the State Bank of New York. That entity was merged into the Irving Trust Company, which then became the Bank of New York in 1989. In 2007 that bank merged with the Mellon Financial Corporation, becoming BNY Mellon. Don’t you just love banks?

I still think that these little timecards were really an ingenious idea for businesses back in the day, and this one really exemplifies the concept. The previously posted Pawling timecard featured so many ads that it was almost unwieldy. But this card, just a few inches long, was perfect to always carry around. Not only did you have easy access to the train times for both railroads running through town, you certainly wouldn’t forget that the bank was open from 8 AM to 4 PM.

Local Timetables on the Harlem – 1890 to today Advertisements History

Monday, April 29th, 2013

Every time I go to grab a snack at home, I find myself staring at an advertisement. And I’m not talking about the packaging of the food itself – my roommate has hung a calendar from our local pharmacy on the inside of the cabinet. You probably have one of these somewhere in your home – whether it be from the local Chinese restaurant, hardware store, bank, or doctor’s office. Businesses ingratiating themselves among their customers by providing them with a useful item (with a little advertisement for themselves, of course) is hardly a new concept – in fact it has been in practice for well over a hundred years. While today fridge magnets and calendars are commonplace, historically it wasn’t unheard of for a business to print useful cards with train schedules. What better way to remain at the forefront of your customers’ mind than to have your ad on a card they carry around everywhere?

Unofficial timecards are fairly easy to pick out – they bear no official railroad logo or marking – and generally have a whole lot of ads. They also use the railroad’s original name – the New York and Harlem – which was a name everybody knew, as opposed to calling it the Harlem Division, as the railroad did by this time.

Train timecard from Pawling Train timecard from Pawling
Train timecard from Pawling, 1892. A bifold card, the outside features advertisements for numerous businesses. In featuring only weekday trains, the card is tailored to the businessman that would likely patronize the featured establishments. For those looking for Sunday trains, the card advises to consult an official timetable “of the road.”

Another Harlem timecard
Timecard from 1890, featuring selected stops along the Harlem, all the way up to Chatham. Also a bifold, this card is likely more successful than the unwieldy one above, as it would easily fit into your pocket.

Although I wouldn’t classify it as an advertisement like above, the Woodlawn Cemetery also printed their own small time cards. You’ll note a great comparison below – an official railroad-printed Woodlawn time card, along with one printed by the cemetery itself. Besides the address and phone numbers of the cemetery, the card also contains an edited list of train times – corresponding with the cemetery’s hours – of course!

Timecards from Woodlawn
Timecards from Woodlawn. The 1891 card at left is official and printed by the railroad. The 1892 card at right was printed by the Woodlawn Cemetery.

Eventually, local timetables did become standardized – printed by the railroad, but still containing advertisements. Below is a nice collection of some local timetables throughout the years. Make sure you note an important portion of the design – the top of every New York Central local timetable is labeled as “official.” By the time the Penn Central came into being, this disclaimer was dropped. Also in the mix is a more current version of Metro-North’s local timetable. The new design still contains advertisements, but they’ve been relegated to the inside.

The current local timetable style

The current local timetable style

The Paintings of Leslie Ragan – Advertisements for the Budd Company, Part 2 Advertisements History

Monday, April 15th, 2013


Another Leslie Ragan painting that gets you in the mood for Spring.

Last week I shared with you a collection of advertisements for the Budd Company, all featuring paintings by artist Leslie Ragan. When I said he created a significant number of paintings for the ads, I wasn’t kidding. In fact there are so many different ads featuring lovely paintings, I think I’ll have to split this into yet another post! Enjoy another round of lovely art!

   

Budd didn’t only make railcars – here are a few ads by Budd for things other than trains.